SHOP THE RUNWAY: Moda Operandi

 


Loving the Fall RTW collections? Then shop straight from the runway via Moda Operandi.

It’s a great concept that allows you to select items as they appear on the catwalk, so as you have a “wow!” moment, you can pre-order it before you forget.  Clever, huh?

It’s the brainchild of Lauren Santo Domingo (New York darling and contributing editor to Vogue) and Aslaug Magnusdottir (entrepreneur), and the team includes Indre Rockefeller and Hayley Bloomingale, of the famed Rockefeller and Bloomingdale families, respectively. These are women who know how to shop.

Learn more about the business model and the team.

I’ve been picking through thousands of photos, and narrowing down my favourite shows. Here are my selections so far:

…and more to come from London, Paris and Milan.

Natasha xx

PS. See all our favourite brands and stores here.

 

 

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