There is a new it-girl on the fashion scene, and she isn’t your stereotypical stiletto wearing, fake-tan sporting, superficial mistress of couture. She is a thirteen-year-old blogger from the suburbs of Chicago that the fashion world has gone out of its way to court.
Tavi Gevinson describes herself as a “tiny thirteen-year-old dork that sits inside all day wearing awkward jackets and pretty hats”.
That said, she has graced the cover of Pop magazine, been interviewed by Pixie Geldoff in Love magazine, and sat front row at this season’s biggest fashion shows with celebrities and editor’s seated behind her.
High profile designers Kate and Laura Mulleavy of Rodarte have even made her their muse; with Tavi posting photos of their studio and helping them present their line after the sisters contacted Tavi after following their blog.
Tavi’s blog was originally thought to be a fake set up by fashion insiders due its incredible insights. She took a week off school to attend New York Fashion Week, her father having to wait outside each event while she was welcomed in.
She uploaded her thoughts on the New York shows to Pop’s website – her first foray into paid fashion journalism, “For one week I was in a utopia full of people who can recognise that my jacket is from Luella and appreciate that I stuck an upside-down doll in its chest pocket,” she wrote.
Original and with a sharp and curious eye, this girl is one to watch.
Check out Tavi’s blog at www.tavi-thenewgirlintown.blogspot.com.
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Photo: Designer Yohji Yamamoto poses with blogger Tavi Gevinson before the Y-3 Spring 2010 Fashion Show, New York